How Stories Live and Die in Viral Culture
Hardback
Publication Date: 19/08/2009
A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.
- ISBN:
- 9780670020843
- 9780670020843
- Category:
- Popular culture
- Format:
- Hardback
- Publication Date:
- 19-08-2009
- Publisher:
- Penguin Putnam Inc
- Country of origin:
- United States
- Pages:
- 202
- Dimensions (mm):
- 229x152x25mm
- Weight:
- 0.4kg
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