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Going Negative

Going Negative

How Political Advertisements Shrink and Polarize the Electorate

by Shanto Iyengar and Stephen Ansolabehere
Paperback
Publication Date: 07/10/1997
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
ISBN:
9780684837116
9780684837116
Category:
Advertising
Format:
Paperback
Publication Date:
07-10-1997
Language:
English
Publisher:
Simon & Schuster
Country of origin:
United States
Pages:
256
Dimensions (mm):
234x156x18mm
Weight:
0.37kg

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You can find this item in:

Political campaigning & advertising Propaganda Advertising Elections & referenda Politics & government Political control & freedoms
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