A unique sports book which will ensure you never again look at hurling and football the same way. Michael Moynihan talks frankly to current and recent players and gets the inside story on how money courses through the GAA. The greatest amateur sports association in the world? Michael Moynihan takes a look behind the scenes to reveal the truth about the GAA and looks for answers to the awkward questions. Why won't hurling and Gaelic football become professional? What would it cost to complete Croke Park? What's the economic benefit of winning an All-Ireland? What would it have cost the GAA not to host rugby and soccer? Who gets paid? What are the spin-offs for players? And, by the way, what county supporters really bring their own sandwiches to the All-Ireland final?