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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

The Surprising Stories Behind 125 Brand Names

by Evan Morris
Paperback
Publication Date: 13/12/2004
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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
ISBN:
9780743257978
9780743257978
Category:
Public relations
Format:
Paperback
Publication Date:
13-12-2004
Language:
English
Publisher:
Simon & Schuster
Country of origin:
United States
Pages:
192
Dimensions (mm):
203x127x12mm
Weight:
0.15kg

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Public relations Reference works Encyclopaedias & reference works Popular culture Economics
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