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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig
Publication Date: 15/08/2005
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ISBN:
9780749444334
9780749444334
Category:
Sales & marketing management
Publication Date:
15-08-2005
Pages:
272
Matt Haig

Matt Haig is the internationally bestselling author of the novels The Midnight Library, How to Stop Time, The Humans, The Radleys, children's novel A Boy Called Christmas, and memoir Reasons to Stay Alive.

His latest novel is The Life Impossible, which will be published in September 2024. His work has been translated into over fifty languages.

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