The author creates a hypothetical company and analyses both domestic and international marketing strategies that it would typically employ in today's business climate.
- ISBN:
- 9780764139321
- 9780764139321
- Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
- 01-01-1999
- Language:
- English
- Publisher:
- Peterson's Guides,U.S.
- Country of origin:
- United States
- Edition:
- 4th Edition
- Pages:
- 624
- Dimensions (mm):
- 229x152x28mm
- Weight:
- 0.58kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Marketing.
Share This Book: