This volume provides an explanation of contemporary sex stereotypes and the degree to which they prevail in different cultures. The authors provide data that covers 30 countries, testing both children and adults. They examine their findings from three theoretical perspectives: affective meanings, ego studies and psychological needs. Finally, they examine the practical implications of cultural sex stereotypes. The revised edition includes the findings of additional studies employing the authors' sex stereotypes assessment methods which have been conducted since the publication of the original edition in 1982. In addition, new adult sex stereotypes data from Singapore and Portugal have been added to Appendix A, and comparison variable data for these two countries have been added to Appendix D.