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Integrated Marketing Communications: Putting It Together and Making It Work

Integrated Marketing Communications: Putting It Together and Making It Work

Putting It Together and Making It Work

by Don E. Schultz, Robert F. Lauterborn and Stanley Tannenbaum
Hardback
Publication Date: 01/02/1993
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Explains how by beginning with consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches various market segments with a single, unified message. This book shows how to put an integrated program into practice, with guidance on planning, coordinating, and controlling the communications process.
ISBN:
9780844233635
9780844233635
Category:
Sales & marketing
Format:
Hardback
Publication Date:
01-02-1993
Language:
English
Publisher:
McGraw-Hill Education (Australia) Pty Limited
Country of origin:
Australia
Dimensions (mm):
236.2x160x21.1mm
Weight:
0.53kg

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