Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
- ISBN:
- 9780966489132
- 9780966489132
-
Category:
- Sales & marketing
- Publication Date:
-
01-10-2000
- Publisher:
- Palo Alto Software, Incorporated
- Country of origin:
- United States
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