Any fashion follower knows that London is a style mecca and home to some of the most fresh and artistic designers in the world. The 2006 edition of Where to Wear shows visitors where to begin and Londoners where to go next. We describe over 600 different clothing and accessories stores, ranging from the global celebrity names of Bond Street and Sloane Street to out-of-the-way treasure house that only the locals know about. You'll find the best British designers, including Paul Smith, Nicole Farhi and Betty Jackson, along with a host of brilliant vintage stores, and coverage of funky neighbourhood markets. Cool Britannia.