It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.
Explores how to develop a strategy to benefit from new patterns of 21st century trade
Explains how companies can fight and win against low-cost competition from Asian companies
Shows how to transfer homegrown management practices to Asia
Reveals how to safeguard the company's intellectual property in China
Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities
A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality-that of Asia as the world's emerging center of gravity.
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