Stories of Innovation for the Millennial Generation: The Lynceus Long View

Stories of Innovation for the Millennial Generation: The Lynceus Long View

by P. Formica
Epub (Kobo), Epub (Adobe)
Publication Date: 24/05/2016

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The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

ISBN:
9781137347312
9781137347312
Category:
Management & management techniques
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
24-05-2016
Language:
English
Publisher:
Palgrave Macmillan US

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