The Part Played by People in the Flow of Mass Communications
Paperback
Publication Date: 30/09/2005
First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Lazarsfeld's discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
- ISBN:
- 9781412805070
- 9781412805070
- Category:
- Media studies
- Format:
- Paperback
- Publication Date:
- 30-09-2005
- Publisher:
- Taylor & Francis Inc
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 434
- Dimensions (mm):
- 229x152x24mm
- Weight:
- 0.61kg
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