Succeeding with your customers and associates requires great discipline. In his new book, Darryl Rosen will help you "survive the middle miles!" The inevitable part of any business endeavor where the excitement of the start has faded and you can't yet imagine the taste of the finish line. "This is where the real race begins!" Articulate a customer focused vision. Encourage feedback from your customers and associates. Hire, motivate and retrain the best people. Be gracious in the face of adversity. Avoid the curse of complacency. Build long term customer relationships, one at a time. plus much much more.