This expanded second edition traces the development and popularity of the sportscast highlight as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media's quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators.