Foreword by Philip Zimbardo, Ph.D
Preface
Intr oduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers i n Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cb apter 6: Credibility and Computers
Chapter 7: Credibility a nd the World Wide Web
Chapter 8: Increasing Persuasion Thro ugh Mobility and Connectivity
Chapter 9: The Ethics of Pers uasive Technology
Chapter 10: Captology: Looking Forward
Appendix: Summary of Principles
Figure CreditsIndex
About the Author