Foreword by Philip Zimbardo, Ph.D
Preface
Intr oduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The Functional Triad: Computers i n Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cb apter 6: Credibility and Computers
Chapter 7: Credibility a nd the World Wide Web
Chapter 8: Increasing Persuasion Thro ugh Mobility and Connectivity
Chapter 9: The Ethics of Pers uasive Technology
Chapter 10: Captology: Looking Forward
Appendix: Summary of Principles
Figure CreditsIndex
About the Author
- ISBN:
- 9781558606432
- 9781558606432
-
Category:
- Computer science
- Format:
- Paperback
- Publication Date:
-
16-12-2002
- Language:
- English
- Publisher:
- Elsevier Science & Technology
- Country of origin:
- United States
- Pages:
- 312
- Dimensions (mm):
- 254x203x16mm
- Weight:
- 0.68kg
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