In this incisive work, Sara Diamond expands our understanding of the Christian Right beyond what is commonly known about its electoral clout, shedding light on the rarely seen boundaries and intersections where politics and culture converge. The book examines the web of grassroots cultural institutions, including publishing houses, law firms, broadcast stations, and church-centered community programs, that have helped conservative evangelical groups maintain their influence for over two decades. Highlighting the movement's complex alliance with the Republican Party, Diamond provides a rare behind-the-scenes look at the formation, organizing strategies, and heated internal debates of such powerful national organizations as Focus on the Family and the Christian Coalition. She offers a richly textured analysis of how the rubric of "family values" has been used to infuse evangelical beliefs into local and national discussions around such disparate issues as childrearing, gay rights, abortion, public education, and funding for the arts.