The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In what is often thought of as a single-issue campaign, William Jennings Bryan delivered his famous ""Cross of Gold"" speech but lost the election. Meanwhile, William McKinley addressed a range of topics in more than three hundred speeches - without ever leaving his front porch. William D. Harpine traces the campaign month-by-month to show the development of Bryan's rhetoric and the stability of McKinley's. Beyond adding depth and detail to the scholarly understanding of the 1896 presidential campaign itself, this book casts light on the importance of historical perspective in understanding rhetorical efforts in politics.