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Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

by Key Pousttchi and Dietmar G. Wiedemann
Hardback
Publication Date: 30/11/2009

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$629.95
The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and academicians.
ISBN:
9781605660745
9781605660745
Category:
Sales & marketing
Format:
Hardback
Publication Date:
30-11-2009
Publisher:
Business Science Reference
Country of origin:
United States
Pages:
584
Dimensions (mm):
280x216x31mm
Weight:
1.8kg

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