This case study on ICICI Bank, the fastest-growing bank in India, presents an in-depth view of one of the most successful enterprises in the country. In particular, it shows how the firm exemplifies many of the tenets set forth in the book the New Age of Innovation by CK Prahalad and MS Krishnan.
- ISBN:
- 9781616741877
- 9781616741877
-
Category:
- Banking
- Publication Date:
-
01-05-2010
- Publisher:
- William\Davidson#Institute At The University of Michigan, The
- Country of origin:
- United States
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