An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create
The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common--Old Europe versus New China, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.
Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets--and ever higher prices--in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.
At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.
China's Lust for Bordeaux and the Threat to the World's Best Wines
Hardback
Publication Date: 10/11/2015
- ISBN:
- 9781627790871
- 9781627790871
- Category:
- Trade agreements
- Format:
- Hardback
- Publication Date:
- 10-11-2015
- Language:
- English
- Publisher:
- Henry Holt & Company
- Country of origin:
- United States
- Dimensions (mm):
- 244.09x162.56x30.48mm
- Weight:
- 0.53kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
You can find this item in:
International business
Alcoholic beverages
Economics
Trade agreements
Wines
Food manufacturing & related industries
Show more
Show less
Reviews
Be the first to review Thirsty Dragon.
Share This Book: