Hashtag Activism Interrogated and Embodied analyzes the ways that hashtags repurpose and reclaim societal narratives, considering how these digital interactions carry over into external spaces and are embodied by both participants and spectators alike. A diverse set of contributors from a range of disciplines utilize variety methodologies to interrogate the lifespan and trajectories of specific hashtag campaigns, study rhetorical strategies engaged by online communities, and analyze how hashtags are employed for particular purposes. The chapters capture twenty-first-century digital activism unfolding in different social and geopolitical climates. Delving into hashtag activism in various forms (tweets, memes, and personal narratives) and spaces (Twitter, Facebook, and in-person protests), these chapters reveal how participants question and construct online and offline identities and imagined and actualized communities. They also showcase the complicated ways hashtag activism intersects with consumer, popular, and celebrity cultures. Hashtag Activism Interrogated and Embodied calls for broader inclusion in what is considered hashtag activism, such as digital fandom, how hashtags are co-opted for nefarious purposes, the effects of anti-activism, and the role of journalism and the media.
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