There are thousands of books which try to turn you into a web developer. This is not one of them! Most business operators couldn't care less about browser compliance, XHTML, and cascading stylesheets. They don't want to become web developers: they're too busy getting on with business. How To Build A Website And Stay Sane is a plain-talking survival guide for business operators who want to find a good developer and not get ripped off. It explains the strategies behind many highly successful websites. It shows you how to find a good developer; balance short versus long term costs; streamline site maintenance; and make informed decisions when creating or redesigning your site. Jonathan Oxer has been instrumental in the development of hundreds of websites and in this book he speaks from over a decade of experience, guiding you through the process used to develop some of the most successful sites on the Internet. This book will save you time and money - and help make your online venture a success.