This is how Yoodoo it is a collection of sixty-five articles written by Mike Southon for the Financial Times and Daily Telegraph. Mike Southon is a serially successful entrepreneur, and co-author with Chris West of several best-selling business books including The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat. He is now one of the world's top business speakers, appearing at over 100 events per year, all over the world. This is How Yoodoo it has a wealth of practical advice on a wide variety of topics, including getting started, sales, marketing and communication, finance, team building, mentoring, growing your business, dealing with the recession and social entrepreneurship. Experts featured include Sir Keith Mills, who led the successful London 2012 Olympics bid, the actor and writer Stephen Fry, Harold Goddijn founder of Tom Tom, Kelvin Mackenzie, former editor of The Sun, Sir Philip Trousdell, former Commandant of Sandhurst, Sir Robin Saxby, founder of chip maker ARM and Brent Hoberman, founder of Lastminute.com.