Dougie Wallace employs his trademark wit and keen eye for the absurd in looking at the excessive wealth and consumerism that can be found around the Knightsbridge area close to the world famous department store, Harrods. From the mid-1970s onwards, Gulf millionaires began coming to the area. They were later joined by the Oligarchs and the Hedgies, in a phenomenon that now involves all the various tribes of the global super-rich buying up London properties as if they were assets to appreciate in value rather than homes in which to live.