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Nintendo Magic

Nintendo Magic

Winning the Video Game Wars

by Junpei Furuhata
Hardback
Publication Date: 15/12/2008
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In 2006, Nintendo released Wii at the same time as the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely echoing the NES v. PlayStation II outcome of a decade previous. Nintendo Magic is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
ISBN:
9781934287224
9781934287224
Category:
Business & management
Format:
Hardback
Publication Date:
15-12-2008
Language:
English
Publisher:
Vertical Inc.
Country of origin:
United States
Pages:
221
Dimensions (mm):
229x152x23mm
Weight:
0.38kg

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History of specific companies / corporate history Computer games / online games: strategy guides Business & management Manufacturing industries
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