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Strategy and Communication for Innovation

Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

by Julie Gould and Nicole Pfeffermann
Hardback
Publication Date: 15/03/2017

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$444.95
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
ISBN:
9783319495408
9783319495408
Category:
Sociology
Format:
Hardback
Publication Date:
15-03-2017
Language:
English
Publisher:
Springer
Country of origin:
United States
Edition:
3rd Edition
Dimensions (mm):
235x155mm
Weight:
7.98kg

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