Since its release on September 1, 2006, "Lage Raho Munnabhai" has been watched by millions, broken box-office records, won unprecedented praise from the messes and critics alike, and most importantly, forced a nation of one billion people and the world's largest democracy to revisit their much misunderstood icon, Mahatma Gandhi. Following the release of the film, there has been a four hundred percent increase in the sale of literature about Gandhi. Schools and Universities have introduced courses on 'Gandhigiri' - a phrase from the film that has become a part of India's collective consciousness. Websites, fan clubs, discussion forums, and citizen groups have sprung across the nation to discuss the film's unique ideas. "Washington Post" called the film a 'Phenomenon' that made 'Gandhi a pop icon'. Amazingly, the movie that has inspired such an astonishing response is an unassuming comedy. A gangster has hallucinations that he can see Gandhi! With this simple premise, the movie explores the relevance of Gandhian ideals in the contemporary world beleaguered by violence and hate, while never forgetting to be, as "The Guardian" points out, 'A magnificent entertainment'.