Wikipedia for Business 2023 offers an in-depth look at Wikipedia. See what changed on the platform this year, and get our best tips, actionable advice, and strategies for 2023. New to 2023 - We expanded and created a whole chapter on how Wikipedia affects your SEO and what to do about it going forward.
Is Wikipedia part of your company's brand strategy? In 2023, it needs to be.
Everyone from journalists, investors and your customers are using the Encyclopedia to understand your company. Do you understand how it works and what you can do about it?
Everyone from communications managers to the marketing department, to the executives in charge of PR is missing an opportunity if they're not managing their Wikipedia presence. What's even worse is most companies have never considered how this resource is being used by Google now.
In this book, Josh Greene, CEO of The Mather Group, walks you through managing your Wikipedia page and understanding the interconnected nature of the internet. You'll learn:
- What's changed in 2023 and how to use it.
- How Google uses Wikipedia to provide facts
- How to use Wikipedia for SEO
- Using Wikipedia as an educational resource for your employees.
- The best strategies for the planning and publishing of content.
- Why you should focus on long-term stability for your pages.
- How to guide to increased success on the platform.
And much more
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