For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- ISBN:
- 9781292020488
- 9781292020488
-
Category:
- Market research
- Format:
- Paperback
- Publication Date:
-
08-08-2013
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 4th Edition
- Pages:
- 676
- Dimensions (mm):
- 280x216x26mm
- Weight:
- 1.34kg
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