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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics

by Andrew Smith
Hardback
Publication Date: 08/11/2023
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

ISBN:
9781032388373
9781032388373
Category:
Occupational & industrial psychology
Format:
Hardback
Publication Date:
08-11-2023
Language:
English
Publisher:
Taylor & Francis Group
Country of origin:
United States
Edition:
2nd Edition
Dimensions (mm):
233.38x155.57mm
Andrew Smith

Andrew Smith is the award-winning author of several Young Adult novels, including the critically acclaimed Grasshopper Jungle. He is a native-born Californian who spent most of his formative years traveling the world. His university studies focused on Political Science, Journalism, and Literature. He has published numerous short stories and articles. The Alex Crow, a starred novel is his ninth novel. He lives in Southern California.

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You can find this item in:

Occupational & industrial psychology E-commerce: business aspects Research & development management Economics Market research Production & quality control management Management decision making Economics Psychological theory & schools of thought Knowledge management Organizational theory & behaviour Advertising Hi-tech manufacturing industries Sales & marketing Information technology industries Consumerism Computer science Social networking
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