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Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

by Rolf WeitkunatGerard Emilien and Frank Luedicke
Hardback
Publication Date: 09/05/2017

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Product Risks: Types of Consumer Products.- Risks of Consumer Products.- Non-clinical Research-Based Product Assessment.- Clinical Research-Based Product Assessment.- Epidemiological Product Assessment.- Individual and Population Risks.- Risk Communication.- Perception of Product Risks and Benefits: Comprehension of Products and Messages.- Perception of Product Risks.- Measuring Risk Perception.- The Perception Risk Instrument (PRI).- Role of Emotions in Risk Perception.- Rational Choice and Bounded Rationality.- Temporal Discounting of Future Risks.- Cognitive Styles and Personality in Risk Perception.- Consumer Values and Product Perception.- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior.- Consumer Products and Consumer Behavior.- Consumer Resistance: From Anti-consumption to Revenge.- Motivation.- Marketing and Market Research.- Consumer Behavior Research Methods.- Use, Abuse and Misuse.- Consumer Behavior in Subpopulations.- Regulation and Responsibility: Regulatory Prospective for Medicinal Products.- Regulations of Consumer Products.- Manufacturer Responsibilities.- Consumer Responsibilities.- Society and Policy Maker's Responsibilities.- Consumer Perceptions of Responsibility.
ISBN:
9783319505282
9783319505282
Category:
Organizational theory & behaviour
Format:
Hardback
Publication Date:
09-05-2017
Language:
English
Publisher:
Springer
Country of origin:
United States
Dimensions (mm):
235x155mm
Weight:
10.46kg

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