This text attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through a framework based around the following seven concepts: efficiency, excellence, status, play, aesthetics, ethics and spirituality.
- ISBN:
- 9780415191937
- 9780415191937
-
Category:
- Market research
- Format:
- Paperback
- Publication Date:
-
03-12-1998
- Language:
- English
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 224
- Dimensions (mm):
- 234x156x11mm
- Weight:
- 0.32kg
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