A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
- ISBN:
- 9780230347762
- 9780230347762
-
Category:
- Credit & credit institutions
- Format:
- Hardback
- Publication Date:
-
26-06-2012
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Edition:
- 2nd Edition
- Pages:
- 297
- Dimensions (mm):
- 216x140x22mm
- Weight:
- 0.52kg
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