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Customer Insight Strategies

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing

by Christine Bailey
Paperback
Publication Date: 25/08/2020

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Content marketing is a great tool to build brand loyalty and generate sales, but how can you use customer insights to take it to the next level?

Customer insights are key for informing your understanding of the right content for your audiences, serving the right content at the right stage of the buyer journey, and understanding how it is performing once published.

Learn how to enhance your content strategy by using customer insights to create the content your audience really needs, positioning yourself or your brand as a thought leader –and ultimately enhancing brand loyalty.

ISBN:
9781789662504
9781789662504
Category:
Sales & marketing
Format:
Paperback
Publication Date:
25-08-2020
Language:
English
Publisher:
Kogan Page, Limited
Country of origin:
United Kingdom
Dimensions (mm):
233.93x157.99x14.99mm
Weight:
0.39kg

Christine Bailey

Christine Bailey, M.Sc, is a qualified nutritionist, food and health consultant, chef, and cookery teacher. A member of the Guild of Health Writers, she writes for numerous health and cookery magazines and is the author of Supercharged Juice & Smoothie Recipes, The Juice Diet and The Top 100 Recipes for Brainy Kids among others.

She is also one of the most respected nutritional experts in the digestion focused sector of Functional Medicine. Christine runs courses and workshops, advises local authorities and schools, and works with a number of charities and organisations including the World Cancer Research Fund UK.

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