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Defending Your Brand

Defending Your Brand

How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

by T. Calkins
Paperback
Publication Date: 11/10/2012

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
ISBN:
9781137278753
9781137278753
Category:
Sales & marketing
Format:
Paperback
Publication Date:
11-10-2012
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
294
Dimensions (mm):
229x152x20mm
Weight:
0.46kg

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