In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness.Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
- ISBN:
- 9780395687185
- 9780395687185
-
Category:
- Small businesses & self-employed
- Format:
- Paperback
- Publication Date:
-
01-06-1994
- Language:
- English
- Publisher:
- Houghton Mifflin
- Country of origin:
- United States
- Pages:
- 324
- Dimensions (mm):
- 229x152x19mm
- Weight:
- 0.46kg
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