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Hidden Persuasion

33 Psychological Influences Techniques in Advertising

by Marc Andrews
Paperback
Publication Date: 15/06/2019

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Visual messages are omnipresent in our daily life.

They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices.

What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

All techniques are supported by rich visual references and additional information on the psychology of behavior change.

ISBN:
9789063695316
9789063695316
Category:
Advertising
Format:
Paperback
Publication Date:
15-06-2019
Language:
English
Publisher:
Bis B.V., Uitgeverij(BIS Publishers)
Country of origin:
Netherlands
Pages:
192
Dimensions (mm):
230x170x19.05mm
Weight:
0.3kg
Marc Andrews

Marc Andrews is a psychologist, art director and designer. He holds a master's degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design.

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