In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
- ISBN:
- 9780471743156
- 9780471743156
-
Category:
- Customer services
- Format:
- Hardback
- Publication Date:
-
18-10-2005
- Language:
- English
- Publisher:
- John Wiley & Sons Inc
- Country of origin:
- United States
- Pages:
- 272
- Dimensions (mm):
- 236x159x25mm
- Weight:
- 0.45kg
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