This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
- ISBN:
- 9789813341852
- 9789813341852
-
Category:
- Artificial intelligence
- Format:
- Paperback
- Publication Date:
-
24-03-2022
- Publisher:
- Springer Verlag, Singapore
- Country of origin:
- Singapore
- Pages:
- 797
- Dimensions (mm):
- 235x155mm
- Weight:
- 1.25kg
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