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Marketing to the Poor

Marketing to the Poor

Creating Value

by Ramendra Singh and Tahir A. Wani
Paperback
Publication Date: 12/10/2022

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1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor.
2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.
ISBN:
9781032318295
9781032318295
Category:
Sales & marketing
Format:
Paperback
Publication Date:
12-10-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
150
Dimensions (mm):
234x156mm
Weight:
0.31kg

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