This work demonstrates how to formulate product strategies that lead to successful products. It covers areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning and marketing and financial considerations.
- ISBN:
- 9780071362467
- 9780071362467
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
16-10-2000
- Language:
- English
- Publisher:
- McGraw-Hill Education - Europe
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 400
- Dimensions (mm):
- 236x160x31mm
- Weight:
- 0.69kg
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