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Social Marketing and Behaviour Change

Social Marketing and Behaviour Change

Models, Theory and Applications

by Linda BrennanLukas Parker Dang Nguyen and others
Hardback
Publication Date: 26/12/2014

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This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
ISBN:
9781782548140
9781782548140
Category:
Consumerism
Format:
Hardback
Publication Date:
26-12-2014
Language:
English
Publisher:
Edward\Elgar#Publishing, Incorporated
Country of origin:
United States
Dimensions (mm):
239x167x28.78mm
Weight:
0.79kg
Linda Brennan

Linda Brennan is horticulturist, environmental educator and passionate greenthumb goddess. She’s a prominent horticultural figure, devoted to health and vitality through nurturing life, people and the environment. She is an inspiration for adults and children who want to grow bountiful gardens, edible flowers and organic food in abundance. Her childhood was spent wandering the bush with her parents, picking wild foods, harvesting honey and growing a huge variety of vegies and fruit in the family garden in Gippsland, Victoria.

Her first garden by the age of 5 was full of her favourite foods, broad beans, peas, radish, asparagus, sweet corn and dianthus flowers. Her outdoor childhood helped to sow the seeds of a love of nature and the potential for productive gardens.As an adult, she naturally progressed from a career in midwifery into the equally nurturing field of horticulture, especially organic food, permaculture and education. In between times she also ran her own catering business, making gourmet meals for health-seeking executives and staff.

She went on to teach at TAFE in Horticulture, and at several Queensland Universities in both undergraduate and postgraduate degrees around environment and sustainability.Linda has facilitated workshops for adults and children for over 2 decades. You’ll find her giving demonstrations, talks and workshops at her own garden at Ecobotanica, at libraries, eco festivals and food events such as Regional Flavours. She enthusiastically promotes the enjoyment of home-grown organic food and inspires families to grow their next meal.

In her spare time, Linda sinks her hands into the soil in her own beautiful organic acreage garden where hundreds of edible, medicinal and useful plants thrive. Edible flowers feature under the orchard trees, through the vegetable patch and are dotted through the beautiful herb and cottage gardens and surround the labyrinth.

Her many hives of stingless native bees and European honey bees, pollinate fruit trees and vegies, giving abundant crops. Most of the family meals originate in the garden, and are picked fresh from just metres away. Friends, family and neighbours benefit from the greenthumb in their midst.

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