The marketplace is the place of exchange between buyer and seller. Once one rode of mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise into the 20th century. The contributors to this volume are movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' power to assess and exchange goods and services over unparalled distances. They discuss the opportunities and risks posed by the integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this marketplace of marketplaces.