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The Pocket Universal Principles of UX

100 Timeless Strategies to Create Positive Interactions Between People and Technology

by Irene Pereyra
Paperback
Publication Date: 04/02/2025

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Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in a handy, condensed take-along format. Richly illustrated and easy to navigate. The Pocket Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. This landmark reference is the standard for designers, engineers, managers, and students seeking to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
ISBN:
9780760388037
9780760388037
Category:
Research & development management
Format:
Paperback
Publication Date:
04-02-2025
Language:
English
Publisher:
Quarto Publishing Group USA
Country of origin:
United States
Edition:
2nd Edition
Dimensions (mm):
127x127mm
Weight:
0.23kg
Irene Pereyra

User Experience Director and Designer, Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards.

Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigualpa.

Originally from Amsterdam, she holds a Bachelor's Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently resides in Barcelona and heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.

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