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Advertising industry eBooks

Displaying results 1-48 of 156
Diversity, Equity, and Inclusion in Strategic Communications
Diversity, Equity, and Inclusion in Strategic Communications
by Lee Bush and Karen Lindsey
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$81.99
Media Ethics
Media Ethics
by Clifford G. Christians, Mark Fackler, Peggy J. Kreshel, William J. Brown, Yayu Feng, Holly K. Overton and Kathy Brittain Richardson
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$232.99
Local/Global Shakespeare and Advertising
Local/Global Shakespeare and Advertising
by Márta Minier, Maria Elisa Montironi and Cristina Paravano
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Strategic Writing
Strategic Writing
by Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth and Bonnie Poovey Short
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$182.99
Selling the Sacred
Selling the Sacred
by Mara Einstein and Sarah McFarland Taylor
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$73.99
Covering Extended Reality Technologies in the Media
Covering Extended Reality Technologies in the Media
by Emma Kaylee Graves
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Advertising Account Planning
Advertising Account Planning
by Sarah Turnbull, Larry Kelley and Donald Jugenheimer
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$114.99
Crisis Response Advertising
Crisis Response Advertising
by Frauke Hachtmann
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$83.99
Social Media Communication
Social Media Communication
by Jeremy Harris Lipschultz
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$108.99
The British Media Industries
The British Media Industries
by Vincent Campbell and Paul Smith
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$78.99
Sponsored Editorial Content in Digital Journalism
Sponsored Editorial Content in Digital Journalism
by Jonathan Hardy
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Producing Graphic Media for Sports
Producing Graphic Media for Sports
by John S. Zaffuto
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$81.99
The Routledge Companion to Advertising and Promotional Culture
The Routledge Companion to Advertising and Promotional Culture
by Emily West and Matthew P. McAllister
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$98.99
Advertising and Consumer Society
Advertising and Consumer Society
by Nicholas Holm
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$71.99
Contemporary Issues in Digital Marketing
Contemporary Issues in Digital Marketing
by John Branch and Marcus Collins
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$53.99
Ogilvy on Advertising
Ogilvy on Advertising
by David Ogilvy
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$12.99
African Luxury Branding
African Luxury Branding
by Mehita Iqani
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$39.99
Configuring the Field of Character and Entertainment Licensing
Configuring the Field of Character and Entertainment Licensing
by Avi Santo
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Consumer Society and Ecological Crisis
Consumer Society and Ecological Crisis
by Leslie M. Meier
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$44.99
Media Management and Artificial Intelligence
Media Management and Artificial Intelligence
by Alex Connock
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Emerging Practices in the Age of Automated Digital Journalism
Emerging Practices in the Age of Automated Digital Journalism
by Berta García-Orosa, Sara Pérez-Seijo and Ángel Vizoso
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
The Emergence of Brand-Name Capitalism in Late Colonial India
The Emergence of Brand-Name Capitalism in Late Colonial India
by Douglas E. Haynes
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$48.99
Media Today
Media Today
by Joseph Turow
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$182.99
Social Media Marketing for Book Publishers
Social Media Marketing for Book Publishers
by Miriam J. Johnson and Helen A. Simpson
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$78.99
The Law of Public Communication
The Law of Public Communication
by William E. Lee, Daxton R. Stewart and Jonathan Peters
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$183.99
Social Media Storytelling
Social Media Storytelling
by Marie Elisabeth Mueller and Devadas Rajaram
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$81.99
The Media Handbook
The Media Handbook
by Helen Katz
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$129.99
Absolute Essentials of Advertising
Absolute Essentials of Advertising
by Sarah Turnbull
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$44.99
Hyperconsumption
Hyperconsumption
by Gerard Hastings
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$74.99
Celebrity Bromances
Celebrity Bromances
by Celia Lam and Jackie Raphael
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$0.00
Advertising Design by Medium
Advertising Design by Medium
by Robyn Blakeman
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$121.99
Playing with Reality
Playing with Reality
by Sidney Homan
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$88.99
Transmedia Practices in the Long Nineteenth Century
Transmedia Practices in the Long Nineteenth Century
by Christina Meyer and Monika Pietrzak-Franger
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$88.99
Doing Ethics in Media
Doing Ethics in Media
by Chris Roberts and Jay Black
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$138.99
Strategic Advertising Mechanisms
Strategic Advertising Mechanisms
by Jorge David Fernández Gómez
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$38.99
Multimodal Legitimation
Multimodal Legitimation
by Rowan R. Mackay
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$80.99
Strategic Sport Communication
Strategic Sport Communication
by W. Timothy Coombs and Jennifer L. Harker
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$93.99
Branded Content
Branded Content
by Jonathan Hardy
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$81.99
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
by Larry D. Kelley and Kim Bartel Sheehan
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$98.99
Principles of Strategic Communication
Principles of Strategic Communication
by Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis and Danny Shipka
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$129.99
Now Media
Now Media
by Norman J. Medoff and Barbara K. Kaye
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$129.99
The Power of Ignorance
The Power of Ignorance
 
 
Social Media Campaigns
Social Media Campaigns
by Carolyn Mae Kim
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$106.99
Big Data in Small Slices: Data Visualization for Communicators
Big Data in Small Slices: Data Visualization for Communicators
by Dianne Finch-Claydon
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$86.99
Fake News in Context
Fake News in Context
by Lesley S. J. Farmer
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$73.99
Driving Consumer Engagement in Social Media
Driving Consumer Engagement in Social Media
by Anna Bianchi
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$80.99
Branded Entertainment in Korea
Branded Entertainment in Korea
by Hyunsun Yoon
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$44.99
Strategic Writing
Strategic Writing
by Charles Marsh, David W. Guth and Bonnie Poovey Short
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$182.99