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A Business History of the Swatch Group

A Business History of the Swatch Group

The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

by P. Donze
Paperback
Publication Date: 11/04/2014
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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
ISBN:
9781349482221
9781349482221
Category:
Business innovation
Format:
Paperback
Publication Date:
11-04-2014
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
152
Dimensions (mm):
216x140mm
Weight:
0.22kg

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You can find this item in:

International business Business & management Business innovation Business strategy Research & development management Production & quality control management Market research Management: leadership & motivation Economics History of specific companies / corporate history Development economics & emerging economies International economics Sales & marketing Consumerism Management & management techniques Retail sector
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