When Customers Become True Believers
Hardback
Publication Date: 01/08/2004
Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenomenom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
- ISBN:
- 9781591840275
- 9781591840275
- Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
- 01-08-2004
- Publisher:
- Penguin Putnam Inc
- Country of origin:
- United States
- Pages:
- 288
- Dimensions (mm):
- 228x152x25mm
- Weight:
- 0.45kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review The Culting Of Brands.
Share This Book: