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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
by Tom Chavez and others
RRP $55.95
$47.75
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Hardback
Pub: 04/10/2018
The indispensable guide to data-powered marketing from the team behind the data management platform (DMP) that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world.
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-… more commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies-cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)-we have more data about consumers and their needs, wants, and affinities than ever before.
Data Driven shows businesses how to use that data to target and delight their customers with unprecedented accuracy and success, bringing them closer to their brands and inspiring them to engage, purchase, and remain loyal. It explains how strategies for marketing can be crafted to capture, organize, and analyze data from every source and to activate it across every channel. Readers will learn the three principles for building a successful data strategy, the five sources of data-driven power, and seven forecasts for the future.
Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come. less
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-… more commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies-cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)-we have more data about consumers and their needs, wants, and affinities than ever before.
Data Driven shows businesses how to use that data to target and delight their customers with unprecedented accuracy and success, bringing them closer to their brands and inspiring them to engage, purchase, and remain loyal. It explains how strategies for marketing can be crafted to capture, organize, and analyze data from every source and to activate it across every channel. Readers will learn the three principles for building a successful data strategy, the five sources of data-driven power, and seven forecasts for the future.
Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come. less
- ISBN:
- 9781260441536
- 9781260441536
- Category:
- Customer services
- Format:
- Hardback
- Publication Date:
- 04-10-2018
- Publisher:
- McGraw-Hill Education
- Country of origin:
- United States
- Pages:
- 256
- Dimensions:
- 236x163x28mm
- Weight:
- 0.52kg
This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.
Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.
Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:
ACT Metro: 2 working days
NSW Metro: 2 working days
NSW Rural: 2-3 working days
NSW Remote: 2-5 working days
NT Metro: 3-6 working days
NT Remote: 4-10 working days
QLD Metro: 2-4 working days
QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
SA Metro: 2-5 working days
SA Rural: 3-6 working days
SA Remote: 3-7 working days
TAS Metro: 3-6 working days
TAS Rural: 3-6 working days
VIC Metro: 2-3 working days
VIC Rural: 2-4 working days
VIC Remote: 2-5 working days
WA Metro: 3-6 working days
WA Rural: 4-8 working days
WA Remote: 4-12 working days
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