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Innovation Strategy for Enterprises in Emerging Economies
Case Studies for the Digital Age
by Sanjay Mohapatra and others
$260.90
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Hardback
Pub: 20/11/2015
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (… more strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth. less
- ISBN:
- 9781785604812
- 9781785604812
- Category:
- Development economics & emerging economies
- Format:
- Hardback
- Publication Date:
- 20-11-2015
- Language:
- English
- Publisher:
- Emerald Publishing Limited
- Country of origin:
- United Kingdom
- Dimensions:
- 229x152x12mm
- Weight:
- 0.42kg
This title is in stock with our overseas supplier and should arrive at our Sydney warehouse within 3 - 5 weeks of you placing an order.
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